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By Sue Hildreth, SearchCRM.com Contributor
14 Apr 2009 | SearchCRM.com
There’s no question that when the economy tanks, the job of the salesperson gets a whole lot harder. Sales cycles get longer, it’s tougher to close, and negotiations are more difficult, leading to lower prices — and thus lower sales commissions. But that doesn’t mean you can’t sell, and sell well. It just takes more focus and a smarter use of CRM and sales force automation (SFA) tools to keep the leads coming and meet sales quotas.
“The sales cycle is extending, and it’s harder to break through. So we use CRM to help keep us on task and make sure business developers don’t drop leads,” said Patrick Cahill, senior associate at the Wellesley Hills Group, a sales and lead generation consulting company in Framingham, Mass.
The business developers at Wellesley Hills Group serve as the sales staff for various client firms that lack their own sales expertise. Wellesley Hills reps often handle sales not just for one company but for two or three. This means that keeping track of each prospect’s status and recent contact history would be very difficult without help from an automated sales application. So they use Salesforce.com to keep them on schedule with follow-up calls as well as to refresh their memories as to the history and context of prior calls to a prospect, Cahill explained.
“The business developers might have three clients they’re calling on behalf of, so there’s no way they can retain all of those calls and leads themselves,” he said. “The software records what’s going on and lets them pick it back up again when it’s time to call back, as if nothing has happened in the meantime.”
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